There is increasing pressure on the marketing function to deliver tangible results. With the accelerated rate of consumers’ adoption of new technologies, the use of fragmented digital and social channels, changing buying behaviors, and the ever-increasing amounts of data being generated, marketers must continually adapt to keep up with the pace of change. The future of work has already arrived. Today, workers must apply creativity and critical thinking with digital competencies to solve complex business problems, 

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Organizations need to create a Learning Organization within their marketing to create the learning and development of employee capabilities and subsequent strategies for the modern marketing function to adapt new capabilities and skills that align with organizational needs to achieve marketing excellence.

Our Philosophy

We've identified learning as an investment that improves performance as long as learning is spent in productive learning, which occurs when it is goal-relevant and leads directly to action. We focus on productive learning that is job-related, either a soft or hard skill that will directly affect the quality of work output aligned with your organization's capabilities and objectives. Josh Bersin, the founder of Deloit, coined the term “learning in the flow of work” to refer to the practice of employees learning something when needed, then immediately applying the learning to their work. This learning concept takes productive learning to the micro-level.

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All courses and modules use best practices in Adult Learning Theory and align with the day-to-day work that employees do, thus enabling them to implement learning in real time, leading to an open environment of knowledge sharing.

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Opportunities

We offer custom course development in strategy development, digital marketing, social media, platform set up & optimizations, and technical skills, such as Google Analytics setup & report building. 

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